Revitalizarea și promovarea patrimoniului cultural al minorităților din Oltenia în contextul diversității culturale

STAGE OF THE IMPLEMENTATION OF INFORMATION AND COMMUNICATION CAMPAIGN IN CULTURE AREA (ACTIVITY 7)
30 Sep. 2015


To develop the information and communication campaign was made a strategy, by a specialized firm contracted to achieve thee activities- which includes a developing detailed plan of the campaign, with deadlines, contents and specified information and communication instruments.

The campaign strategy develops on a period of time of eight months and includes the following types of instruments: 2 TV shows which distribution will cover S-W Oltenia being taken by local televisons; 2 radio shows where will take place a debate on cultural themes; radio campaign consisting of achievement of a radio spot and 40 broadcasts of it on regional radio station Kiss FM; TV cmpaign consisting of the achievement of a TV spot and 20 broadcasts of it on a local/regional post; the second TV campaign which will have 40 broadcasts of TV spot on local TV posts received in all 5 counties of S-W Oltenia; DVD presentation of the project which will consist of editing images in the activities developed in the project.

The campaign has remained pending, till the present being made the following: the achievement of  a TV show broadcasted in the whole S-W Oltenia (broadcasting "People, places, memories" taken by the televisions Alege TV, Euro Sud TV (Dolj), TV Sud (Gorj), Prima TV Slatina (Olt), Televiziunea Severin (Mehedinti), Banat TV (Caras-Severin); the achievement of a radio show where participated the coordinator of cultural studies and the expert curator, and its broadcasting on a regional radio station (Radio Sud), broadcast which information were disseminated about the progress of the project; in June 2015 was made a radion spot of 40 seconds, which had 40 broadcasts on a local post with wide audience; in July it was created a TV spot of 40 seconds which had a number of 20 broadcasts on a local TV post with wide audience and a TV report about the cultural evening which was held on the 23rd of July at University House in Craiova.

Inapoi